Who We Are

The Jewish Alliance for Change is a new nonprofit 501(c)(4) organization founded to promote Jewish engagement in the political process in pursuit of the common good.

The Jewish Alliance for Change will conduct an innovative multimedia outreach initiative to educate the Jewish community about the issues at stake in the presidential campaign and how they connect with authentic Jewish values and interests, to promote better understanding of the policies advocated by Senator Obama, and to defend against smears from the Republican right in the American Jewish community.

The Jewish Alliance for Change will inform, mobilize and improve dialogue between American Jews, catalyzing greater interaction and political participation through new online and public forums. We will advocate for a wide range of goals including:

Universal access to healthcare and quality education;
Equitable tax, jobs & economic policies;
Defending civil rights and freedoms;
A rational and constitutional approach to US national security;
Sustainable energy and responsibility towards our environment;
Scientific inquiry free from political interference;
Diplomatic initiatives for a secure and peaceful Israel and Middle East.

We have developed a comprehensive communications plan and grassroots Get Out the Vote campaign to reach the American Jewish community which will significantly impact this election and beyond. We will:

Devise intensive online viral marketing and web outreach campaigns that speak eloquently to Jewish hearts and minds.
Create powerful web videos to spread compelling visual stories and dramatic messages more widely, linked to a new Web Resource Center with anti-smear information on a variety of topics of concern to American Jews.
“Ride the wave” when major new opportunities emerge to expand Jewish community support for Senator Obama and to discourage support for his opponent: we will mass distribute high impact emails, web videos, web banner ads, online petitions, e-newsletters, web pages, and other rapid response online resources.
Deliver hard-hitting messages to mainstream American Jews who have not yet been engaged, helping to secure the swing vote that is in jeopardy.
Disseminate online multimedia messaging to hundreds of thousands of American Jews virally through social networks, supplemented by print ads.
Mobilize Jewish Alliance for Change volunteers for Get Out the Vote action in crucial swing states like Florida, Ohio and Pennsylvania, including in the Orthodox Jewish community.